What is the purpose of advertising? To increase the public's awareness of you. The best way to accomplish this? Good signage!
What is wrong with tastefully created, colour-coordinated, well-proportioned and carefully balanced signs? If they are utterly predictable, they are, in effect, invisible.
The five most common mistakes made in sign design are:
- attempting to be too elegant and understated
- underspending (not being realistic with your budget)
- attempting to blend into the surroundings
- making it too busy with too much information
- height of the sign - low signs are better in town and tall signs are better on freeways
Great signs should be noticed even when people are not looking for them. Why do they stand out? Use the “Hollywood” sign as an example.
- They're dramatic. This can be the shape, placement and texture.
- They're different. In other words, contrast with their surroundings.
- Their colour. Ever wondered why the letters of the “Hollywood' sign stand out? They're snow white against the green background.
- Installation. Unique installation, for example stand-alone letters without legs.
- Context. There's nothing immediately around it to distract from
- There's something “wrong” with it. The bumpy placement of the Hollywood letters rise and fall with the terrain makes it far more memorable.
Come see our talented staff at TrimFX Sign & Design to get started on your advertising path! Contact us at design@trimfx.ca or 780.539.7460 today. www.trimfx.ca
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