Hello, my name is Ryan Tunall and I'm an Account Manager here in Lethbridge at 107.7 THE RIVER and the recently re-branded 106.7 ROCK. Over the next little while you will notice Experts® columns from myself and my colleagues. We'll cover several different marketing topics that will focus on areas like branding, advertising, promotion, social media and more… but ultimately all focused on making your business more money.
Since we're new to The Experts®, I thought I'd introduce our stations to you a little bit. Both THE RIVER and ROCK are specially programmed to reach specific audiences. The majority of both station's listeners are between the ages of 18 and 54. We target that age demographic because those are the people that are more likely to be spending money with your business. When it comes to gender, 107.7 THE RIVER is skewed a little more to females whereas 106.7 ROCK is made up of more male listeners. However, both stations are fairly evenly split at around 60/40 each. 106.7 ROCK is also the very proud home of the WHL Central Division Champions, the Lethbridge Hurricanes. You can catch all 72 regular season games with Dustin Forbes on 106.7 ROCK.
Lethbridge is very lucky to have such a talented pool of radio professionals at all of the stations. That is no more evident that people I have the privilege of calling co-workers. I'm sure you already know just how awesome the announcers on 106.7 ROCK and 107.7 THE RIVER are! What you may not know or realize is just how great our “behind the scenes” employees are. That is especially true with our creative and production department, and our promotions team.
With radio advertising you can talk about rotations, day parts, times, length of commercials, rates and all of that other boring stuff until you're blue in the face. The reality of it is though, if your commercial isn't very good your results won't be either. This is the reason we pride ourselves on having amazing creative services that, by the way, are all included with your campaign. Our creative team is the best in the city. Of course I'm biased but they have also won and been nominated for national awards.
Our stations are owned and operated by Rogers Media Inc. which also gives us some very unique opportunities for digital advertising. We have the exclusive rights to advertise locally on huge, international websites like NHL.com, Sportsnet.ca, Macleans.ca, MLB.com, Time.com, Vice.com, Moneysense.ca and literally dozens more.
That's a little about us, and you'll hear more in the months to come. What we are really interested in though, is talking about you. If you're interested in seeing what we can do for your business or if you're just curious to learn more give our sales department a call at (403)328-1077.
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